At ay777, your personal data is handled with the same care we put into every game and every transaction. This Privacy Policy explains exactly what information we collect, why we collect it, how we use and protect it, and what rights you have over your own data as a registered player on Pakistan's premier online casino platform.
Your Data, Protected
ay777 never sells your personal data to third parties. Ever.
Six core principles guide everything we do with your personal information on the ay777 platform.
ay777 does not sell, rent, or trade your personal information to any third-party marketing company or data broker. Your data exists solely to deliver and improve the ay777 service to you as a registered player in Pakistan.
We collect only the personal information that is strictly necessary to operate your account, process payments via JazzCash, EasyPaisa, or bank transfer, verify your identity for KYC compliance, and deliver the gaming services you have requested.
All personal data stored by ay777 is protected using industry-standard encryption at rest. Sensitive fields including payment details, identity documents, and authentication credentials are subject to enhanced encryption protocols and strict access controls.
You have the right to access, correct, and in certain circumstances request deletion of your personal data held by ay777. Submit a data request at any time through ay777 support and we will respond within 30 days in accordance with applicable data protection standards.
All data transmitted between your browser or device and ay777 servers is protected via TLS (Transport Layer Security) encryption. This ensures that your login credentials, payment information, and personal details cannot be intercepted in transit by any third party.
ay777 does not hold your personal data indefinitely. We apply clearly defined retention schedules based on the type of data and applicable legal requirements. When retention periods expire, data is securely deleted or anonymised from our systems.
This Privacy Policy is published by ay777, the operator of the online casino and sports betting platform accessible at ay777.ws (the "Platform"). ay777 operates under an international gaming licence and serves registered players across Pakistan, including in Karachi, Lahore, Islamabad, Faisalabad, and all other cities and towns throughout the country.
For the purposes of this Privacy Policy, ay777 acts as the data controller in respect of the personal information you provide during registration, identity verification, and ongoing use of the Platform. As data controller, ay777 determines the purposes for which and the manner in which your personal data is processed.
This Privacy Policy applies to all personal data collected through the ay777 website, any ay777 mobile application, and any communication channels — including live chat and email support — operated by or on behalf of ay777. It does not apply to third-party websites, payment processors, or services that may be accessible through links on the Platform, each of which operates under its own separate privacy policy.
ay777 collects personal data from you through several channels and at various stages of your relationship with the Platform. The categories of personal data we collect are described below.
2.1 Registration Data
When you create an ay777 account, we collect your full legal name as it appears on your CNIC (Computerised National Identity Card), your date of birth, a valid email address, and a Pakistani mobile number registered in your name. This information is required to open and maintain your account and cannot be omitted.
2.2 Identity Verification (KYC) Data
To comply with our obligations under applicable anti-money laundering (AML) regulations and our international gaming licence conditions, ay777 may require you to submit copies of identity documents. These may include a scan or photograph of your CNIC (front and back), a recent utility bill or bank statement as proof of address, and screenshots or confirmation letters demonstrating ownership of the payment method you use for deposits and withdrawals.
2.3 Financial Transaction Data
ay777 records details of all deposits and withdrawals processed through your account, including the payment method used (such as JazzCash, EasyPaisa, HBL Bank Transfer, UBL Bank Transfer, Meezan Bank, SadaPay, USDT TRC20, or Retail Cash OTC), transaction amounts in PKR, transaction timestamps, and transaction reference numbers. This data is retained for audit and compliance purposes.
2.4 Gaming Activity Data
ay777 records all gaming and betting activity associated with your account, including games played, bets placed, sports markets wagered on (including PSL cricket markets and other tournaments), stakes, outcomes, and account balance movements. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory reporting.
2.5 Technical & Device Data
When you access the ay777 Platform, our servers automatically collect certain technical information including your IP address, device type and operating system, browser type and version, screen resolution, session duration, pages visited within the Platform, and referring URL. This data is used for security monitoring, fraud prevention, and service optimisation.
2.6 Communications Data
If you contact ay777 support via live chat, email, or any other channel, we retain records of those communications, including the content of messages and any attachments you submit. This data is used to resolve your query and to improve our support service quality.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Registration | Name, email, mobile, date of birth | Account creation & management |
| KYC / Identity | CNIC copy, proof of address, payment method proof | AML compliance & age verification |
| Financial | Transaction amounts, payment methods, PKR balances | Payment processing & audit |
| Gaming Activity | Bets, stakes, game history, outcomes | Account records & responsible gaming |
| Technical | IP address, device info, browser, session data | Security & fraud prevention |
| Communications | Support chat logs, email correspondence | Query resolution & quality assurance |
ay777 uses the personal data we collect only for the purposes described in this Privacy Policy. We do not use your data for purposes that are incompatible with those originally stated without first notifying you and, where required, obtaining your consent. The primary purposes for which ay777 processes your personal data are as follows:
ay777 processes your personal data on the following legal bases, depending on the specific processing activity involved:
ay777 does not share your personal data with third parties except in the limited circumstances described in this section. In all cases where data is shared, ay777 takes appropriate steps to ensure that the recipient is bound by confidentiality obligations and data protection standards consistent with this Privacy Policy.
5.1 Payment Service Providers
To process your deposits and withdrawals, ay777 shares the minimum necessary transaction data with your chosen payment service provider — for example, JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank. These providers process your payment data under their own privacy policies and are subject to their own regulatory obligations under Pakistani financial services law.
5.2 Identity Verification Partners
ay777 may use third-party KYC and identity verification service providers to process and verify the identity documents you submit. These providers act as data processors on ay777's behalf and are contractually prohibited from using your data for any purpose other than identity verification on ay777's instructions.
5.3 Regulatory and Law Enforcement Authorities
ay777 may be required by law, court order, or regulatory authority to disclose certain personal data. In such cases, ay777 will comply with the legal requirement while disclosing only the minimum amount of data necessary to satisfy the requirement. Where legally permitted to do so, ay777 will notify you of any such disclosure.
5.4 Fraud Prevention and AML Bodies
In cases where ay777 has reasonable grounds to suspect fraud, money laundering, or other financial crime, ay777 may share relevant account and transaction data with recognised fraud prevention bodies, inter-operator blocking registries, or financial intelligence units as required by our licence obligations.
The ay777 Platform uses cookies and similar tracking technologies to support the delivery and security of the service. A cookie is a small text file placed on your device by a web server when you visit a website. Cookies do not contain executable code and cannot access other data stored on your device.
ay777 uses the following categories of cookies:
You can control and manage cookies through your browser settings. Please note that disabling strictly necessary cookies may impair your ability to use core ay777 Platform features including account login. For more information on managing cookies in your specific browser, refer to your browser's help documentation.
ay777 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following retention periods apply as a general guide:
| Data Type | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal obligation / AML |
| KYC / identity documents | Duration of account + 5 years post-closure | Legal obligation / AML |
| Financial transaction records | 7 years from transaction date | Legal obligation / audit |
| Gaming activity records | Duration of account + 3 years post-closure | Licence condition / dispute resolution |
| Support communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Technical / device logs | 13 months on a rolling basis | Security / fraud prevention |
| Self-exclusion records | Permanent (or as required by licence) | Legal obligation / responsible gaming |
Upon expiry of the applicable retention period, ay777 will securely delete or irreversibly anonymise the relevant personal data. Anonymised data — which can no longer be linked to any identifiable individual — may be retained indefinitely for statistical and analytical purposes.
ay777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include but are not limited to:
No data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. While ay777 takes all reasonable precautions to protect your personal data, ay777 cannot provide an absolute guarantee of security against all possible threats. In the event of a data security incident that is likely to result in a high risk to your rights and freedoms, ay777 will notify you without undue delay.
As a data subject whose personal information is processed by ay777, you have the following rights in relation to your personal data. To exercise any of these rights, contact ay777 support at [email protected] with the details of your request. ay777 will respond within 30 days of receipt.
ay777 implements age verification controls at the registration stage, including collection of date of birth and, where required, submission of CNIC or other identity documents to confirm that the player meets the minimum age requirement. Where ay777 has reasonable grounds to suspect that a registered account is held by a person under 21, the account will be suspended immediately pending a mandatory age verification review.
If ay777 discovers that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, ay777 will delete that data as promptly as technically possible and close the associated account. Any funds deposited by or on behalf of an underage player will be handled in accordance with ay777's regulatory obligations.
If you are a parent or guardian and believe that your child may have accessed or registered on the ay777 Platform, please contact ay777 support at [email protected] immediately so that the matter can be investigated and resolved.
ay777 operates under an international gaming licence, and certain elements of our infrastructure and service delivery may involve the transfer of personal data to servers or processors located outside of Pakistan. Where such transfers occur, ay777 takes appropriate steps to ensure that your personal data continues to be protected to a standard consistent with this Privacy Policy.
These steps may include entering into data processing agreements that incorporate standard contractual clauses approved by recognised data protection authorities, ensuring that any international data recipient is located in a jurisdiction that provides an adequate level of data protection, or obtaining your explicit consent to the transfer where required by applicable law.
ay777 does not transfer personal data to jurisdictions that do not provide an adequate level of data protection without first implementing appropriate safeguards. If you would like more information about the specific safeguards applied to international transfers of your personal data, contact ay777 support.
The ay777 Platform may contain references to or integrations with third-party services, including game content providers, live dealer studios, and payment gateways. These third-party services operate under their own independent privacy policies and data protection practices, for which ay777 is not responsible.
When you interact with a third-party game or payment interface embedded within the ay777 Platform, that third party may independently collect certain technical or interaction data in accordance with its own privacy policy. ay777 recommends that you review the privacy policies of any third-party service provider with which you interact through the Platform.
ay777 does not endorse or make any representations about the privacy practices of third-party services, and ay777's Privacy Policy does not apply to any third-party websites, services, or applications that are not operated directly by ay777.
ay777 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable legal requirements, or the structure of the ay777 Platform. The effective date shown at the top of this page will be updated whenever a new version is published.
Where ay777 makes material changes to this Privacy Policy — meaning changes that significantly affect how your personal data is used or your rights in relation to it — ay777 will provide notice to registered players via email to the address on their account, via a prominent notice on the ay777 Platform, or both. Non-material clarifications or administrative updates may be made without specific notice.
Your continued use of the ay777 Platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree to the revised Privacy Policy, you should cease using the Platform and may request voluntary account closure in accordance with the ay777 Terms & Conditions.
We encourage you to review this Privacy Policy periodically so that you remain informed about how ay777 is protecting your personal information.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ay777 handles your personal data, please contact our dedicated data support team using the details below. Our support agents — many of whom are Urdu-speaking and based across Pakistan — are available around the clock to assist you.
For general information about your account, payment methods, or gaming on the ay777 Platform, visit the FAQ page. For information about responsible gaming tools and self-exclusion, visit the Responsible Gaming page. For the full terms governing your use of the Platform, refer to the Terms & Conditions.
Document Version: January 2026 | Applies To: All registered ay777 Players | Supersedes: All prior versions of the ay777 Privacy Policy
Your privacy is protected, your data is encrypted, and your rights are respected — every time you play cricket betting, slots, or live casino games on Pakistan's most trusted gaming platform.